One of the largest pieces to time management is planning a beginning and an end to a project. Most of us have no problem getting started, but at times it seems that we never really “close that sale.” Even a seasoned salesperson can talk past the close, and find themselves out of a sale or too afraid to ask for it. So many of my clients come to me and ask me, when is the best time to ask for the sale? How much selling must I do for someone will buy from me? What is the best way to increase sales?
This is as easy as ABC… “always be closing!” Today’s clients are sophisticated buyers and already know what they want. Your job as salesperson is to find out what is important to the customer and then give it to him with your product or service. A keen salesperson is also a good listener. Many salespeople make the mistake of talking over their clients or injecting their own needs. So every time you really answer a client’s concern with a solution then ask point blank, “would you like to purchase now?”
Of course the seasoned salesperson will ask for the sale using different words so as to not sound pushy. As a rule, staging your next sale should consist of three things: (1) listening to the client’s needs, (2) answering the needs with information and sizzle, and then (3) asking for the business. If you get a ‘no’ at first continue with steps 1-3 until you have satisfied the client and gotten the sale.



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